The design of web pages has changed a lot in recent years. Adapted to the trends of each moment, it has gone through times in which it was more gimmicky and grandiloquent, abusing graphical resources to capture the attention of the navigator, then it became purely informative giving priority to the content on the form and thus it has evolved until you get to what it is today, a mixture of all the above. Therefore, we had to learn on the fly and grow while developing new technologies and web design platforms.
It must be clear that good design is not just a beautiful design, but functional and practical design. To be aesthetic and not to be operative is to fail in our work. In any case, it is a sector characterized by its transience and rapid change of tendencies. Still, we can talk about some general lines that can be maintained over time and will serve as guidelines.
So here we leave several tips that always work when it comes to plan or perform the design of web pages:
Our website should be quick when loading and when we navigate in it. If our site is slow or the load is not immediate, our users will not stay long, no matter how attractive the design of that website may be.
Differentiating design. As we said at the beginning of this post, there are trends that mark times and nowadays, most webs have a similar aesthetic. The use of platforms such as WordPress has made the Internet standardized regarding the design of web pages. Therefore, we have to seek to be different. Do not forget that the first impression is what counts. Our home page or home should be robust, very visual. It is interesting to use striking and large images, videos, very used lately, help us capture the attention of boaters. The use of good typography, the adequate inclusion of blank spaces or alternate colors according to the accompanying information; these are some resources that can also help us improve the design of our online corporate website.
Usability and clarity. We must merely present access to information. The user must find what they are looking for quickly and not get lost in a cloud of colors and images that have no coherence. A simple arrangement of the elements will facilitate navigation on our website. And without a doubt, this must be one of the great premises for every web designer.
Organized and well-structured information. We must highlight the main messages with headlines that draw attention and define our activity, use subtitles for secondary data and the text body to explain in more detail what we want to communicate. All this will help us to position ourselves and will make the web understood adequately.
Less is more. Sometimes the simplest is the most effective. It is not right to get lost in the forms. Remember that people use a website to get some information, so our job is to make that search simple and at the same time pleasant. A suitable web design helps the user feel more comfortable. We must transmit corporate image and brand and of course, adapt to the product or service we are offering. If your website is of bridal gowns, do not design it in black and yellow with old letters or if it is a clinic, you can tend to use bluish or greenish colors.